Right now
What I'm building
- Being truly audacious
- Creating a life I can live fully
What I'm reading
- The Bible: I'm doing a 30-day Discernment Challenge I created
updated
i built a framework for audacity. then i had to use it.
latest on YouTube
Hi, I'm Joyhdae.
This isn't the highlight reel.
I'm a creator, strategist, and storyteller. I make videos and write about building a life on your own terms.
Soft, but strategic.
I'm Joyhdae, a creator, strategist, and storyteller. I make culturally fluent work for women who are building something: a life, a business, a self. I believe you can have style and substance, and that the most useful thing I can do is tell the truth about the build while it's still happening.
Who this is for. Ambitious women, especially Black women, working out career, creativity, and self-definition, who want lifestyle content with substance behind the aesthetic.
My six pillars
Six things I keep coming back to. Tap one to open it.
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The inner work, said out loud. I look at the patterns, name them, and decide what stays.
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Small rituals, honest calendars, and choices I can explain to myself.
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Fashion and beauty as a language, not a performance.
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The Audacity Project is the proof: a year of documenting the work as it happens.
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Commentary and real talk that respects where we come from and where we're going.
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Sundays, boundaries, and the reset that makes the rest of the week possible.
Things I make on repeat
Each one is a different kind of thing, so each one looks like it. Pick a name to see just that one.
Note to Self
I used to believe: The ones who never need anything are the confident ones.
Now I believe: Careful and confident are not the same thing.
Every Monday: one belief I'm letting go of and the one I'm choosing instead.
Tech It Out
Plain-language tech for people who don't code: what I use, what it does for me, and what I'd skip.
- CapCutediting video
- Canvagraphics
- Claudethinking and organizing
- Metricoolscheduling and analytics
- Netlifythis website
Fit Happens
Beauty, style, and the aesthetic of my life, with the links to get the look.
See the looksMind You
What if I'm not behind? What if this is just the middle?
Me laughing at myself, in the first person, and every word is true.
Closet Case
My cultural commentary, told from in front of my favorite place: my closet.
- Keep
- Mend
- Let go
Sun•daze With Joyhdae
My Sunday ritual and reset, before the week starts.
The Audacity Project
Audacity isn't reckless. It's just decided. A year-long challenge built around one question: what would the version of me who already has the thing actually do?
Follow the project- Phase 1The Declaration (finished)
- Phase 2The Build (finished)
- Phase 3The Shift (now)
- Phase 4The Landing
On YouTube
I talk about growth, the messy middle, personal style, self-awareness, and the conversations we usually keep to ourselves. This isn't the highlight reel. We're figuring this out together.
Recent writing
Essays and field notes on culture, self-awareness, and building a life on purpose.
The Version of Me Who Doesn't Flinch
On the version of me I keep meeting at the end of hard things, the one who reads a hard outcome as data instead of a verdict.
Tech It Out: I Don’t Code, and My Website Still Updates Itself
I have no coding background, and my website still updates itself. Here is what GitHub and Netlify actually mean, in plain language.
The Difference Between a Season and a Phase
We have been calling everything a season. Some hard things are phases, and the difference changes what you do with the time.
Keep up with me
I post in a few places. Pick whichever one you actually use.
Working together
I work with brands that make women's lives genuinely better: lifestyle, wellness, personal development, and style. My audience trusts me because I only bring them what I'd use myself.
- Sponsored series integrations across TikTok, Instagram, and YouTube
- Integrations and sponsorships on the Joyhdae YouTube channel
- Features on the Life, Styled blog
- UGC, ambassadorships, and long-term collaborations
Tell me what you have in mind
Brand inquiries, speaking, press, or something you just need to tell me. It lands in my inbox.